In today’s
economy, our society is increasingly leaning toward cashless, electronic
transactions for business and personal purchases of all sizes. This
trend is here to stay because of convenience and acceptance by the
general public and because electronic transactions bring the cost of
doing business down for financial institutions.
By providing convenient payment options we are enabling the public to
buy more, which increases their average purchase. This also increases
impulse buying, something every merchant needs to increase their daily
sales in order to see bigger profits. After all, they are in business to
make money and accepting bank cards help them make more by providing a
method the public has grown to expect.
Until recently, a business that wanted to accept bank card payments
for their customer’s convenience had to sign up for a costly merchant
account through a financial institution. Merchant accounts charge
businesses a percentage of the sale plus a per transaction fee on each
purchase made by credit/debit card, and all processors charge a monthly
fee on top of that. Plus, the extra fees that are charged to the
merchant each month takes a financial wizard to figure out. There are
fees for non standard purchases, extra fees for non conforming credit
cards (government cards for example), extra fees for phone sales, extra
fees if they manually key in the credit card number, extra fees if the
merchant does not "batch out" the same day the sale was made, and so on,
and so on.
Scrip
Machines /
Cashless ATM Machines are a much sought after option verses traditional merchant
accounts because they can be used as a POS transaction tool, but with
one major difference…it pays for itself & make money for the retailer
through the surcharge fee that all ATM machines charge. In other
words, the customer pays for the convenience of using a bank card
to make purchases, instead of the merchant.
Scrip
Machines /
Cashless ATM Machines will work with bankcards & debit cards with a valid PIN
number. There are rarely any "charge backs" with
Scrip
Machines /
Cashless ATM Machines, like there are with credit card sales.
Over 70% of U.S. household’s use debit cards & bankcards! In fact a
recent survey by Visa shows that during the first 6 months of 2002,
consumers made more purchases using their debit cards than they did
using credit cards, for the first time EVER! And the numbers are
continuing to grow as more and more people are seeing the value of
paying straight from their bank account with their debit cards rather
than trying to pay by check or carrying cash.
This is where the ‘SCRIP’ part comes in. When a customer uses a
Scrip
Machines /
Cashless ATM Machines they swipe their card & enter their PIN # as they normally
would, but the machine prints out a scrip receipt of the transaction,
instead of dispensing cash. The customer then gives the scrip receipt to
the cashier to pay for whatever products or services that are being
rendered. The scrip can ONLY be used at that place of business,
and results in increased sales & profits.
The merchant chooses the amount of money a customer can get through
their
Scrip
Machines /
Cashless ATM Machines, such as $20, $40, and $60, etc. The cashier, in return for
the scrip receipt, issues change to the customer just as though the
customer has presented cash. Within 24-48 hours the merchant has all the
money taken in through their
Scrip
Machines /
Cashless ATM Machines electronically deposited into their bank account, AT A
PROFIT! Each transaction earns the merchant a portion of the ‘user
fee’ that is charged to the customer’s card. This is how ATM machines
make money.
If the business accepts cards in the traditional way, the
MERCHANT WOULD PAY for the customer’s convenience to use their
bankcard by being charged a fee by the processor, INSTEAD OF
MAKING MONEY FOR THE CUSTOMER’S CONVENIENCE TO USE THEIR BANKCARD
THROUGH THE SCRIP MACHINE! This is the reason the popularity of
Scrip
Machines /
Cashless ATM Machines is exploding across the country. Businesses are looking for
hassle free ways to add more revenue to their bottom line, while still
providing the convenience of card payment as an option for their
customers. The public has proven over the past several years that they
expect to be able to use their debit card anywhere they go and will
gladly pay an access fee for the convenience of doing so.
Scrip
Machines /
Cashless ATM Machines can sit on the counter top right next to the cash register.
All that is needed is a place to plug the machine into an electrical
outlet, and a place to plug into a phone line. THAT’S IT! No
complicated wiring is needed. The business does not even need an extra
phone line with the SCRIP machine, just use an existing line.
When a customer is ready to make a transaction using the
Scrip
Machines /
Cashless ATM Machines all they do is swipe their card, enter their PIN number,
and choose an amount they want to withdraw from their account, and hand
the receipt to the cashier, who treats the receipt the same as cash!
Most merchants set amounts of $20, $40, $60 and $75 to accommodate
customer’s desire for cash back as they spend money. One common mis-conception
about using a
Cashless ATM Machines is that the merchant has to keep more cash on
hand in order to give cash back to the customer. If the merchant has a
policy of being able to give change for $50 and $100 bills, like most
businesses do during the day, then they have no problem implementing a
Scrip
Machines /
Cashless ATM Machines in their place of business. After the customer has made
their dollar amount selection, the machine connects to EFT (electronic
funds transfer) debit network, and validates the transaction within a
few seconds. The EFT network is the same as the major financial
institutions use. A transaction is done through encrypted communications
technology making each transaction just as safe & secure as if the
customer were physically in their own bank withdrawing money from a
teller.
There are several large corporations that manage nationwide EFT debit
networks (Cirrus, Pulse, Star, etc.). These companies process
transactions for sales organizations like ours who go out into the
business community and obtain merchants, both large & small, who are in
need of offering the convenience of card payment as an option for their
customers at the point of sale. There are certain rules & standards set
forth by the Federal Government, and state agencies to protect the
merchant by ensuring they are treated fairly according to applicable
laws & regulation that govern the Electronic Funds Transfer Industry. So
any business can rest assured that ACE is in compliance and is working
within these industry standards.
Anyone who owns or operates a business will want to see justification
for any investment and realize how an investment can boost company
profits, and prove its worth. Retail locations that accept card payments
consistently have a higher average purchase rate per customer than
location that do not. This is due to the public’s expectation of being
able to use their debit and ATM cards at any business where they want to
shop. (Statistics show that introduction of acceptance of credit/debit
cards increase sales an average of 27%). This margin usually means the
difference between success and failure of a small business. Providing
bank card acceptance as a payment option also leverages impulse buying,
which is income that is generated when a customer decides to go ahead
and buy more than they normally would because of the convenience of
being able to charge the sale. By having the cash back option that
Scrip
Machines /
Cashless ATM Machines provide, tipping is increased in businesses that provide
services. This will keep your employees much happier by providing
additional income for them. Bankcard usage is here to stay, and will
continue to grow in the years ahead. Businesses who rely solely on cash
transactions are losing too much business to expect to survive in the
long run. Nationwide, the average card transaction is 16% higher than a
cash transaction for the same goods and services. Why would any business
through a 16% increase in business out the door?
Apply today for your
Scrip
Machines /
Cashless ATM Machines by clicking on one of these links or by calling
1-800-733-4579.